Understanding the Fundamentals
AI without the complexity
We begin by laying a clear foundation—perfect for professionals who want to understand what AI really means, beyond the buzzwords.
- What is AI, machine learning, and generative AI—explained in plain English
Understand how modern AI tools like ChatGPT work, and how they differ from traditional automation. - Debunking myths and misconceptions
We clear up the confusion around AI taking jobs, becoming sentient, or replacing human decision-making. - Where AI fits into your company’s digital strategy
Learn how AI supports business goals, enhances workflows, and complements your existing tools and processes.
Prompt Engineering – The New Business Superpower
Master the language of AI
The secret to getting results from AI tools? Asking the right questions. We show you how.
- Why prompt writing is the key to success
Discover why the right input can dramatically improve the quality and relevance of AI responses. - Hands-on: Crafting effective prompts in real time
Practice with tools like ChatGPT and see how wording can change results. - Ready-to-use prompt templates
Get proven prompt examples for daily business tasks in marketing, sales, HR, and admin operations—designed to save time and deliver impact.
Use Cases Across the Business
Practical applications for every team
We go beyond theory to show where AI is already delivering value—and where it could do the same in your business..
- Real-world examples across departments
See how AI is used for email automation, customer segmentation, lead generation, recruiting, employee onboarding, social media content, and more. - Mapping your internal use cases
Identify repetitive, high-effort tasks that can be supported or streamlined with AI—without overhauling your systems. - Avoiding common pitfalls
Learn from real mistakes companies have made in rushed AI adoptions—and how to steer clear of them.
Risk Management & Governance
Use AI responsibly and legally
Trust and compliance are key to long-term AI success. This module helps you navigate the legal and ethical landscape confidently.
- GDPR-compliant AI usage
Understand what’s allowed under European data protection laws, and how to implement responsible usage policies. - Addressing ethical concerns and algorithmic bias
Learn how bias occurs in AI models, and how to reduce risks of discrimination or misinformation. - Fostering internal trust and transparency
Discover strategies for getting your team onboard with AI tools and fostering a culture of innovation—not fear.
Moving from Awareness to Action
Turn ideas into implementation
Understanding AI is one thing—putting it to work is another. This final module bridges the gap between insight and execution.
- Quick wins you can implement within weeks
Leave with a prioritized action list of AI tools, prompts, and workflows to try immediately. - Strategic integration roadmap
Learn Learn how to embed AI into daily business routines, team structures, and long-term digital strategy. - Optional post-workshop support
Choose to add tailored follow-up: Q&A sessions, in-depth team coaching, or support in launching your first AI pilot.
